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Bought, Not
Sold:
Single Agency, Buyers Brokers, Flat Fees and
the Consumer Revolution in Real Estate
Ray Wilson
Now available from CognaBooks
Price: $14.95
(See Special Price Below!)
At last, a book about real estate agency written for the layman.
Home buyers and sellers have been inundated by adages for years about the benefits of
paint, polish and vanilla extract to sell a house; location, location, location for buying
a house, and how to avoid paying a commission to a broker for just about everyone. Now, Bought,
Not Sold tells the real story of how the real estate industry works, what to
expect of an agent, what to demand and how to get what you pay for from
real estate service providers.
Home buying mistakes can no longer be camouflaged by inflation,
justified by irrational appreciation or absorbed by employee relocation programs, so the
best defense against financial loss today is smart buying. Bought, Not Sold provides
the information necessary to be a very smart buyer.
Dip into any page at random and you'll find a nugget worth the
price of the book; read it cover to cover and you'll be better educated than most real
estate professionals on these subjects. Bought, Not Sold is a gem of a book.
From Chapter 3: "Why Listing Agencies List"
...the end reason for listing
is to attract buyers, all focus is upon listing; upon the means rather than the
end...recruit listings, advertise listings, service listings. Buyers are not
"forgotten" because they do sign the paycheck, but they are regarded not as the
reason for it all, but as an ultimate consequence of the listing activity.
From Chapter 8: "Traditionalist and Opportunist
Reaction"
 
...laws of agency, disclosure [and] consumer advocates [are] the three indispensable
supports of consumer quality reform in real estate which, like a tripod, will not remain
standing without all three legs in place.
From Chapter 10: "The Now for Buyers"
The four keys [to taking control of the system]
come down to:
From Chapter 11: The Now for Sellers
Take charge: As the employing seller, you
should be specifying the terms of employment rather than being intimidated [by] the
"official" forms of the employee....
Let them keep their name on the top in big bold letters; just don't sign your name until
the content is what you require.
Bought, Not Sold Bought, Not Sold Bought, Not Sold is not just for buyers, but should
be required reading for every real estate broker and agent, every state legislator and
every seller of residential property. Too many vested interests (none of them the
interests of buyers and sellers) have tried to control and adapt the purchase and sale
process in the US to their own advantage.
The first step toward consumer revolution in real estate is
learning the secrets of the past and current systems. Bought, Not Sold does
more than that. It offers a roadmap to the future.
One of the perks of publishing IRED is the opportunity to get an
advanced look at forthcoming books and software affecting the real estate industry. While
this can be a mixed blessing, Ray Wilson's Bought, Not Sold is a winner.
BOUGHT, NOT SOLD: Single
Agency, Buyers Brokers, Flat Fees and the Consumer Revolution in Real Estate
Ray Wilson
CognaBooks / Paperback / August, 1998
ISBN: 0-9660135--0-6 LC: 97-092511
Pub. Price $14.95
Our SPECIAL WEB ONLY Price is only $9.00 + $3.50 P&H. ORDER
NOW using your Visa or MasterCard.
Reviewed by:
Becky Swann
President & Founder, IRED.COM, Inc.
International Real Estate Digest
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